Sports Illustrated cover jinx

The Sports Illustrated Cover Jinx is an urban legend that states that individuals or teams who appear on the cover of the Sports Illustrated magazine will subsequently be jinxed (experience bad luck). This is an example of confirmation bias.

Contents

Explanations

While the list of "examples" of the jinx may be extensive, an individual record of 49 cover appearances[1] by Michael Jordan did not hinder his success. Similarly, Vince Young also overcame the Sport Illustrated jinx by appearing on the cover of Sports Illustrated twice during Texas's National Championship season;[2] Emmitt Smith appeared on the cover the same week the Dallas Cowboys played in Super Bowl XXVIII. In the America's Game documentary, Smith recalled that he adamantly wanted off the cover for fear of the jinx. Regardless, the Cowboys went on to win their second consecutive title of the 1990s, and fourth in team history.

The most common explanation for the perceived effect is that athletes are generally featured on the cover after an outlier performance; their future performance is likely to display regression toward the mean and be less impressive by comparison. This decline in performance would then be misperceived as being related to, or even possibly caused by, the appearance on the magazine cover.

This explanation does not apply to rookies or others who are featured relatively early in their careers.

SI addressed their own opinions on the "alleged" cover jinx in a 2002 issue that featured a black cat on the cover.[3]

Notable incidences

References

Further reading